• Heaven & Hell Collection

    Today at 12pm Noon PST (3pm EST) we're releasing the Heaven & Hell Collection - a limited capsule featuring fleece, t-shirts, hats, decks, and more. The collection will only be available through our online store and our flagship store on Fairfax - which means each wearable piece will have the exclusive Diamond Blue tag instead of the traditional Red. Here's a look at what will be available:

    158c13bc41e011e3a8e022000ab5b48a_8 3f92543241e011e3b8cc22000a1d2017_8 53f1cf0c41e011e3a7361231392838b2_8

  • Diamond x J Boog My Diamond Life Collaboration


    We teamed up with our homie & artist J Boog to create a new collection of tees and fleece surrounding the release of the My Diamond Life mixtape. The collection drops in-store on Fairfax and right here online at 12pm PST on Saturday, October 12th in limited quantities. Don't sleep.

  • Evidence X Diamond Supply Co. Release

    The line outside the store was crazyEvidence and Nicky DiamondsCustom ArtFanFocus Signing Cell PhonesConnecting with fans

  • Diamond Supply Co. x Street League Portland


    The limited edition Street League Skateboarding Portland shirts by Diamond Supply Co. are now live.

  • Diamond Supply Co. & Ben Baller Release Video Recap

    This past Saturday marked the special release of the first Diamond Supply Co. & Ben Baller collaboration. Thanks to all the customers that camped out - some even 2 full days to get their hands on pieces. Much love to Ben Baller too for giving away chains from his personal archives to lucky what went down below.

    And for those who missed out in person, there's now a small run of pieces here in our web shop.

    Video by @KennethWynn_.

  • Fall Delivery 1


    Today, at 12 Noon Pacific Time, we will be releasing our highly anticipated Fall 1 Delivery - featuring over 100 new items - including our limited collaboration with Ben Baller. If you're in the Los Angeles area, Ben will be in-store today for the event. The Ben Baller jewelry is limited to 300 pieces worldwide, with 50 of each of the 3 designs going to Fairfax and the remainder to our online shop here. Don't sleep.

    Click here to jump to the online store.

  • RocksmithNYC x Diamond Supply Co.

    RocksmithNYC & Diamond Supply Co. have come together for the release of two limited edition designs available in both tees and tank tops. The set includes an Independence Day-themed luxury flag with Diamond blue signature styling and the core-branding mashup "Rock Diamond" design merging the two brands' signature aesthetics in black & white. Now available exclusively for pre-sale on and at Diamond's flagship Fairfax in Los Angeles.

  • Diamond Supply Co. x Ben Baller Preview

    We've teamed up with our good friend and celebrity jeweler, Ben Baller, to create a new collaboration based on a real custom piece of our mascot, Lil Cutty.

    Here's a look at the actual chain (1 of 1)...

    and here's a look at the printed goods, which will be available soon...

    ...oh and what's this?

    Stay tuned...

  • Capital Footwear Release

    This saturday, June 22nd, we will be releasing our highly anticipated Capital Shoe. The Capital comes in a Genuine suede and tumbled leather on top of crisp white cupsoles. The Capital is skatelife approved, with a durable blend of textiles and also features a uniquely designed slotted tongue to minimize side slide. The photos were shot by our good friends at Sneaker Freaker Magazine.

    The Captial Footwear will be available on Fairfax & on our online shop here starting at 12PM Noon PST.

  • The 100 Best Nike SBs of All Time

    Thank you to Complex Magazine, who just announced 'The 100 Best Nike SBs of All Time' and selected our 2005 Diamond Supply Co. x Nike SB Dunk Low at #3.

    You can check out the full list here & feel free to let us know your thoughts on the list here on our Facebook.

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