Diamond Life

  • Zumiez AZ - Diamond x Grizzly Signing

    Much love and thanks to everyone in Arizona who came out for our first ever Diamond/Grizzly signing at Zumiez in Tempe!

    Photos: @seutrinh

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  • 2nd Annual Thrasher X Diamond Supply Co. Halloween Hellride

    Our second annual DIAMOND x THRASHER HELLRIDE contest took place at the Diamond Mine this past weekend and let's just say it out did last years. We had Seu on deck covering the event, you can check out photos below.
    Photos: @seutrinh

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  • Heaven & Hell Collection

    Today at 12pm Noon PST (3pm EST) we're releasing the Heaven & Hell Collection - a limited capsule featuring fleece, t-shirts, hats, decks, and more. The collection will only be available through our online store and our flagship store on Fairfax - which means each wearable piece will have the exclusive Diamond Blue tag instead of the traditional Red. Here's a look at what will be available:

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  • Thrasher Magazine x Diamond Supply Co. Halloween Hellride


    On Sunday, October 27th, we're hosting the second annual invite-only Thrasher Magazine x Diamond Supply Co. Halloween Hellride skate Contest & Haunted House at the #Diamondmine! If you saw what went down last year - it was pretty craze, and this year will be even crazier!  We will also be releasing a very limited edition Thrasher x Diamond tee and hoody at Noon PST right here on and at our flagship store on Fairfax. Don't miss out!

  • Nick "Diamond" Tershay on the Golden Era of Skateboarding for Chapter 53: Diamond Life - FRANK151

    Celebrating Diamond's rich 15 year history, watch as Nick strolls through New York with Noah Wunsch—the author of Nick's Frank 151 Book Chapter 53 feature (available here) —and discuss everything from Nick's influence, his thoughts on the future of skateboarding, and the Diamond Life dogma.

  • Diamond Supply Co. Holiday Delivery 1

    Today at 12pm PST (3pm EST) right here and on Fairfax we are unveiling our brand new Holiday 2013 Delivery 1. The collection features all new Fleece, Tees, Backpacks, iPhone 5 cases, and more -- over 100 new items in total!

    Included in the drop is our brand new Ben Baller Un-Polo collaboration, as well as the highly anticipated return of our OG Logo Hoody.  We even have some new items for ladies as well.

    Here's just a glimpse of what's dropping - so log-on or be at our Flagship shop today to catch everything.


  • Diamond 2013 Holiday Footwear

    Friday, October 18th our Holiday 2013 Footwear will be available right here on at 12pm PST & at the Diamond Supply Co. Flagship store on Fairfax in Los Angeles. Our 2013 Holiday range features 3 silhouettes - The Diamond Cuts, The Brilliant, and The Brilliant Low - in 6 unique colorways...

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    The Brilliant Low features 10oz rain camo canvas in a traditional or black camo option complete with a low-profile vulcanized outsole.

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    The Brilliant is our traditional high top made with lizard embossed suede, complete in three classic colorways: Black, Royal, and Red, all complete with a low-profile vulcanized outsole.


    And lastly, The Diamond Cuts is our classically inspired low-top crafted with oiled leather, and genuine suede uppers. Offered in a tonal black on black, with a low-profile vulcanized outsole.

    All footwear will be released in a limited quantity, so don't sleep.

  • Everlast - #TheDiamondlifeAcoustic - Jump Around

    Everlast's latest album The Life Acoustic includes 12 excellent acoustic versions of records he's released as a solo artist as well as one from his House of Pain days.

    The classic song, "Jump Around?" gets a new acoustic video treatment today, featuring Everlast jamming his guitar and singing the laidback tune while a handful of Diamond Team riders like Paul Rodriguez, Brandon Biebel, and Omar Salazar show off their skills in an indoor skatepark. It also includes legendary graffiti artist RISK creating a mural to celebrate Everlast's song. Interestingly enough, the inclusion of "Jump Around?" on The Life Acoustic initially came about when the 44-year-old singer started toying with the 1992 hit on his guitar.

    "I've been doing a lot of acoustic shows lately, and at almost every show someone yells out ‘Jump Around’ jokingly," Everlast told Complex Magazine. "After sharing that with David Choe on his podcast and with some encouragement from Dave, I decided in the studio that night to see if I could make it work. The end result was better than I thought and I found it quite funny and entertaining so I decided to include it on The Life Acoustic LP."

    Everlast says the record got a lot of attention on the radio when he released it a few months back, so naturally the next step was releasing a video. There, he got a little help from an old friend. "I had a tiny seed of an idea for the ‘Jump Around’ part involving a skater getting some air and called my buddy Nick Tershay aka Nick 'Diamond' about using a skate pool at his warehouse," he says. "He informed me it was full of product at the time. He loved the idea of skating being involved and made a few calls. The next thing I knew I had a skatepark and some of the best on the planet showing up and showing mad love."

    Everlast's The Life Acoustic is out now on Martyr Inc. Records.

  • Diamond x J Boog My Diamond Life Collaboration


    We teamed up with our homie & artist J Boog to create a new collection of tees and fleece surrounding the release of the My Diamond Life mixtape. The collection drops in-store on Fairfax and right here online at 12pm PST on Saturday, October 12th in limited quantities. Don't sleep.

  • Frank 151 Diamond Life Panel & Book Signing in NYC


    The next FRANK Book celebrates 15 years of Diamond Supply Co., curated by Nick "Diamond" Tershay himself.

    Established in 1998 in San Francisco, Nick has grown his company from a skate hardware brand to a full blown international initiative supported by the likes of Rick Ross, Rob Dyrdek, and more.

    In tandem with the release, there will be a New York panel and book signing this coming Monday, October 7th at Barnes & Noble Union Square with a few of Diamond's key players.

    Join skater and author Alex Corporan as he chops it up with Curren$y, Eli Reed, Jeron Wilson, Stephen Malbon, and of course, Nick Tershay himself, as they go through 15 years of Diamond Life. For admission to the panel, just buy a copy of Chapter 53: Diamond Life in store at Barnes & Noble.

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