Celebrity Videos

  • Everlast - #TheDiamondlifeAcoustic - Jump Around

    Everlast's latest album The Life Acoustic includes 12 excellent acoustic versions of records he's released as a solo artist as well as one from his House of Pain days.

    The classic song, "Jump Around?" gets a new acoustic video treatment today, featuring Everlast jamming his guitar and singing the laidback tune while a handful of Diamond Team riders like Paul Rodriguez, Brandon Biebel, and Omar Salazar show off their skills in an indoor skatepark. It also includes legendary graffiti artist RISK creating a mural to celebrate Everlast's song. Interestingly enough, the inclusion of "Jump Around?" on The Life Acoustic initially came about when the 44-year-old singer started toying with the 1992 hit on his guitar.

    "I've been doing a lot of acoustic shows lately, and at almost every show someone yells out ‘Jump Around’ jokingly," Everlast told Complex Magazine. "After sharing that with David Choe on his podcast and with some encouragement from Dave, I decided in the studio that night to see if I could make it work. The end result was better than I thought and I found it quite funny and entertaining so I decided to include it on The Life Acoustic LP."

    Everlast says the record got a lot of attention on the radio when he released it a few months back, so naturally the next step was releasing a video. There, he got a little help from an old friend. "I had a tiny seed of an idea for the ‘Jump Around’ part involving a skater getting some air and called my buddy Nick Tershay aka Nick 'Diamond' about using a skate pool at his warehouse," he says. "He informed me it was full of product at the time. He loved the idea of skating being involved and made a few calls. The next thing I knew I had a skatepark and some of the best on the planet showing up and showing mad love."

    Everlast's The Life Acoustic is out now on Martyr Inc. Records.

  • NEXT LEVEL: Nicky Diamonds

    "Next Level" is a new docu-series that showcases the freshest artists in the urban space. Diamond Supply Co. has become one of the biggest and most well-known brands in the skateboarding and streetwear industry today. In this installment of "Next Level" creator & designer Nicky Diamonds shares the story behind his successful brand.

    Shouts to Russell Simmons for the interview on his channel. Select pieces from Nick's kit are also available in our online shop below.

  • Been Trill x Diamond Supply Co. 2013 Capsule Collection Video

    Diamond Blue Ferrari 458 Italia. Torey Pudwill. Brandon Biebel. Chief Keef. Icey Trill Vibes.

    Our collaboration with Been Trill is available now, exclusively at PacSun, online & select in-store locations.


    The lil homie, 13-year-old, Steven Fernandez killing it in his new DGK Street part. Check it out.

  • Diamond Supply Co. & Ben Baller Release Video Recap

    This past Saturday marked the special release of the first Diamond Supply Co. & Ben Baller collaboration. Thanks to all the customers that camped out - some even 2 full days to get their hands on pieces. Much love to Ben Baller too for giving away chains from his personal archives to lucky what went down below.

    And for those who missed out in person, there's now a small run of pieces here in our web shop.

    Video by @KennethWynn_.

  • Sean Malto's TF Session

    Sean Malto just dropped a gnarly TF sesh clip at his training facility with Paul Rodriguez, Mikey Taylor, Chris Cole, Nick Tucker, Steezus Christ, Bastien Salabanzi, Shane O'Neill and Evan Doherty.

  • ESPN's Inside The Line with Peter Huynh of UXA

    ESPN sat down with our homie and UXA founder/designer, Peter Huynh, to show their brand-new Spring 2013 line, which includes a special collab with Mark Gonzales.

  • Cassie in Diamond Supply Co. Sweatpants in her new Paradise Video

    Check out Cassie's latest video Paradise ft. Wiz Khalifa. Cassie is seen rocking our Diamond Supply Co. Sweatpants overlooking the LA Skyline.

  • Diamond Supply Co. SxSW Recap

    Thanks to everyone who stopped by our SxSW Pop-Up Shop & Showcases.

    Special shouts to Def Jam, and all the artists that performed or came thru to support: T.I., Trinidad James, B.O.B., August Alsina, Big K.R.I.T., Future, DJ Drama, YG, Keyboard Kid, Avatar Darko, Thurzday, Black Spade, Nacho Picasso, The Gaslamp Killer, Flosstradamus, Lil’Durk, Killer Mike, Don Cannon, Freeway, World’s Fair, Trae Tha Truth, Unknown Mortal Orchestra, Charli 2na, and more.

    And special thanks to all the Lifers that came out and got their keys customized, accessories laser engraved, and scooped up our special SxSW Exclusive Guitar shirt and crew. And a few of you were lucky enough to take home our super limited friend & family Def Jam collaboration too.

    Below is a live stream video recorded the night of the Def Jam Showcase for those of you that couldn't be there. There's some killer performances.

  • Torey Pudwill's Alli Show

    Torey Pudwill, aka T-Puds, is skilled beyond belief and pops higher than just about any skater out there doing it today. From his early starts in Simi Valley to his recent years when he started his own skate company, T-Puds breaks down how he entered the world of skateboard, what keeps him here and happy plus how he started his own company, Grizzly Grip. Get the full story from past to present in Torey Pudwill's Alli Show above.

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