This week Boo Johnson discusses growing up in Tehachapi CA, getting hooked up with Pha...
Diamond Supply Co.
The Nine club Episode featuring Boo Johnson
Posted on August 14 2017
This week Boo Johnson discusses growing up in Tehachapi CA, getting hooked up with Pha...
The Ninety Eight at Paper TIger Bar
Posted on August 03 2017
The Ninety Eight took over the newly revamped Paper Tiger Bar in Koreatown last night w...
Diamond x House of Pain Release Party at Diamond Fairfax
Posted on July 31 2017
Last Friday we hosted a party at Diamond Fairfax to celebrate the 25th anniversary of H...
Diamond Exclusive Capsule for HBX
Posted on July 31 2017
Born from the gritty ‘90s California skateboarding scene, Diamond Supply Co. remains s...
BOO J LAUNCH PARTY
Posted on July 18 2017
Boo Johnson's first signature shoe on Diamond Footwear released this past weekend at Ag...
STREET LEAGUE MUNICH, GERMANY
Posted on June 28 2017
On Saturday, SLS rolled into Olympic Park in Munich, Germany. A Sold Out crowd was on...
Diamond x The Ninety Eight x The Quiet Life x ETA in Highland Park
Posted on June 26 2017
Last Friday, Diamond x The Ninety Eight took over ETA along side our friends at The Qui...
SLS Pro Open Barcelona
Posted on May 23 2017
Typically, the Pro Open sets the stage for the rest of the SLS season. This year was n...
Diamond Supply Co. Hit up Palm Springs for Its 2017 Summer Collection
Posted on May 03 2017
Earlier this year previewing its “The Burnouts” collection, Diamond Supply Co. is bac...
THE NINETY EIGHT AT ADULTS ONLY
Posted on April 25 2017
Last week Diamond Supply Co. hosted The Ninety Eight at Adults Only Bar in Los Angeles ...
BATB X: Nick Tucker v. Eric Koston
Posted on April 11 2017
Koston has competed in a whopping six editions of BATB, making it to the Final Four i...
Diamond SF: Larry June In-Store and Tee Release
Posted on April 11 2017
This past weekend we hosted Larry June's Birthday/Listening Party at our Flagship store...
Diamond Footwear: Meet The Miners: Boo Johnson
Posted on March 27 2017
Diamond footwear has built a solid program since launching in January last year. Boo ...
Diamond Footwear: Nick Tucker The Push Part
Posted on March 24 2017
Nick Tucker turned Pro two years ago and is already exhibiting the wisdom of a veteran...
View Now: DIAMOND Footwear Team Rider Brandon Biebel drops his new video part #AMFD #2
Posted on March 15 2017
"Been hard in the streets the past year working on my PUSH part for The Berrics, but yo...
TAMPA PRO 2017: Staff Photographer Seu Trinh covers the madness at this years Tampa Pro
Posted on March 09 2017
Tampa Pro never fails to deliver the best live skateboarding your brain can stand to a...
Diamond Footwear Team Rider TOREY PUDWILL drops new video part: #FLATBARFRENZY
Posted on March 01 2017
Here’s Torey Pudwill with all the pop, speed and power you’re used to, but this time wi...
#DIAMONDKNOWSTHEDJ: Diamond hosted a private in-store in LA w/ DJ Tay James & Bieber
Posted on February 28 2017
Diamond Supply Co. hosted a private in-store event to celebrate the release of collabor...
Diamond Women's Spring 2017: Inspired by New York City, Diamond Women's SP 17 Lookbook
Posted on February 28 2017
Diamond Women’s originated in the heart of Los Angeles but with our Spring 2017 collect...
Spring 2017 Delivery 2 Lookbook: The Diamond Burnouts Takes To The Streets of Los Angeles
Posted on February 22 2017
Diamond Supply Co. recently unveiled its “The Burnouts” 2017 spring collection. The lat...
Spring 2017 Delivery 1 Lookbook: Diamond Supply Co. Turn to Vietnam’s War-Time Era for Its 2017 Spring
Posted on February 08 2017
Diamond Supply Co. is proud to annouce the release of our first collection for 2017.
Dr...
DIAMOND LOS ANGELES: Jeron Wilson's 11th Annual Poker Tournament @ Diamond Fairfax
Posted on February 06 2017
This past weekend we hosted Jeron Wilson's 11th Annual Poker Tournament/Birthday at th...
ASPEN: Diamond x Bootsy Bellows Weekend Takeover with G-Eazy & Alchemist
Posted on February 03 2017
Diamond Supply Co. and Bootsy Bellows took over Aspen, Coloroda this past weekend with...
Complex: Nick Diamond Looks Back at Almost 20 Years of Diamond Supply Company
Posted on February 03 2017
Back in the late 90s, a young San Francisco skater had a plan to revolutionise skate ha...
DAZED DIGITAL INTERVIEW: How a local skate company became hip hop’s go-to brand
Posted on February 02 2017
In 1998, then in his early 20s, skateboarder Nick Diamond built a business plan on the...
Hypebeast: Diamond Founder Nick Tershay Reveals His Five-Point Plan to Launching Your Own Brand
Posted on February 01 2017
Skater Nick Tershay — aka Nick Diamond — launched Diamond Supply Co. back in 1998 w...
#DIAMONDLIFE PARIS: Diamond Supply Co. Party at les Bains Full Re-Cap
Posted on January 24 2017
On Friday night, Los Angeles skate and streetwear staple, Diamond Supply Co., raised ...
AGENDA TRADESHOW: LONG BEACH, CALIFORNIA
Posted on January 10 2017
Diamond Supply Co. showcased our upcoming Fall 2017 Collection at the Agenda Tradeshow ...
Esquire: Diamond Supply Co. x Puma Go Classic
Posted on December 05 2016
Few sneaker companies develop a heritage life like Puma. Sure, every brand has its p...
Diamond Holiday 2016 Delivery 2 Lookbook
Posted on November 16 2016
Diamond Supply Co. Holiday Delivery 2 Lookbook
Short Story Long Episode 26: Nick Diamond
Posted on November 09 2016
This week Drama sat down with Diamond Supply Co owner, Nick Diamond. Nick tells his s...
Diamond Footwear: Shadow Series Lookbook
Posted on November 03 2016
Diamond Footwear Shadow Series Lookbook
For Holiday 2016, Diamond Supply Co. ha...
Diamond x Thrasher Halloween Hellride 2016
Posted on November 02 2016
Our annual bowl bash at the Diamond Mine never disappoints. Cheers to Ben Hatchell for ...
Diamond Holiday 2016 Lookbook
Posted on October 20 2016
Diamond Supply Co. Holiday 2016 Delivery 1 Lookbook
Our 'Cabin Fever' Collection ta...
The Nine Club Episode 18 w/ Jeron Wilson
Posted on October 10 2016
Jeron Wilson discusses electric cars, being a parent, quitting Real to ride for Blind ...
Street League New Jersey
Posted on August 30 2016
Newark is a wrap. Congratulations to Nyjah for taking his first win since the 2015 SLS...
Brandon Biebel's All Day
Posted on August 25 2016
Diamond Supply Co. is proud to introduce Brandon Biebel's first signature shoe on Diamo...
Diamond Footwear - The Icon
Posted on August 18 2016
Diamond Supply Co. is happy to introduce THE ICON: A classic skateboarding/lifestyle sh...
The Diamond NT1
Posted on August 12 2016
The Diamond NT1 gets a premium suede treatment for our upcoming Holiday 2016 season.
Diamond Womens Fall/Holiday Lookbook
Posted on August 09 2016
Diamond Supply Co. in proud to showcase our Womens Fall/Holiday 2016 Collection.
Diamond x Larry June
Posted on August 08 2016
This past weekend we released our limited collaboration with Diamond Family Larry June ...
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