Snoop Dogg Featuring Jay Z “I Wanna Rock” Remix Video
Check out the star of the video skating around town in the Diamond Supply Co. I Shine, You Shine crewneck.

Check out the star of the video skating around town in the Diamond Supply Co. I Shine, You Shine crewneck.
We took a trip out to Austin Texas for South by South West music showcase and ran into a lot of friends and family. It was amazing to see so many kids in the streets of Austin wearing Diamond Supply Co. as well as all the artists that wore Diamond during their showcases. Peace to [...]
Japanese selvage & Japanese bull denim. Made in Los Angeles of Japanese fabrics. Come & get ‘em
Plan B Skateboards welcomes Diamond Family Member Torey Pudwill to their All Star Pro Team. Check his welcome to Plan B ad wearing the Diamond Mined tee shirt & this amazing video of him killin it in the Diamond X C&C World is Yours tee. Get Your Shine On!
Visited Rich Boy over at Interscope studios yesterday while he was working with Polow Da Don on his new LP. Rich is one of the coolest, down to earth people in the industry. “Jah Warrior” hoodie is his favorite piece from us!! Diamond Life.
Check out our homies and Diamond loyalists, Pac Div in the new issue of XXL magazine. Be on the look out for their debut album, “Grown Kid Syndrome” coming out this year on Universal Motown.
Two-time Pro-Bowler and AFC Defensive Player of The Year, Darrelle Revis dropped by our flagship store to cop some goods. Turns out, he is actually a huge fan of the brand. That’s what’s up!