Just in time for summer, we’re dropping four new colorways of our classic oversized frame Vermont Shades on our online shop & Fairfax at 12 Noon PST on Wednesday 5/22. Featuring high quality Acetate Frames with Polarized lenses to keep you shaded up, the Vermonts will drop in Black, Royal Blue, Army Green & our signature Diamond Blue.
Available here at Noon Pacific / 3pm Eastern.
Big shouts to Outkast’s own, Big Boi, and Killer Mike for coming thru Fairfax. If you still haven’t been to our Flagship shop in Los Angeles, you’re missing out. Our store hours and directions are here.
This Saturday, May 18th at 12 Noon PST on our online shop & Fairfax, we will be releasing the new Diamond Life Yacht Club Collection, featuring a mix of new nautical-inspired gear and footwear consisting of two new styles, the Diamond Cuts and the Yacht Club. The Diamond Cuts are done up in a two-tone sheer sucker upper, with Diamond Blue accents, and a vulcanized outsole. The Yacht Club features genuine Nappa suede and Nappa leather uppers, with a low profile vulcanized outsole. More info on the Diamond Life Yacht Club Collection will be released soon via our Instagram and Facebook.
Salute to the Grizzly Griptape frontman, Torey Pudwill, on the latest cover of CCS. Torey is wearing his signature Tie-Dye Stamp Tee which is still available in limited sizes on our online shop here.
New custom pocket tees drop today at 12 noon PST (3PM EST)! Purchase a new pocket tee & receive a free pack of 8 stickers, exclusively on our online shop.
MYSTERY BOXES ARE BACK!
The World Famous Diamond Supply Co. Mystery Box is here again! This Saturday get 6 Snapbacks, 2 accessories such as belts, wallets beanies etc., and bonus items for only $100.00. No 2 items will be the same. Don’t Miss it!
Exclusively on our online shop at 12PM Noon PST. (That’s 3PM EST)
In celebration of Wale’s new upcoming album Gifted, we collaborated on a capsule of gear. Previewed here on MMG Boss court-side, Ricky Rozay, is the Gifted Snapback – which will drop in several colorways and feature a unique back emblems and embroidery. More info will be released soon, so stay tune.
In celebration of Chapter 51, FRANK is holding a special “Leaders” panel discussion at Barnes & Noble Union Square on Thursday, May 9, 2013 in NYC. The featured panelists will be Diamond Supply Co. founder Nick Tershay, “Downtown’s Sweetheart” Va$htie, former NHL winger Sean Avery, and FRANK151 publisher Stephen Malbon. Moderated by FRANK’s Editor in Chief Adam Pasulka, the panelists will speak on leadership, their careers, and what success means to them.
The event starts at 7pm and will require an in-store purchase of Chapter 51 ($10) for entry.
We’re happy to announce our fourth collaboration with the very talented Cassie in honor of her newest mixtape, Rock-A-Bye-Baby. The collection will feature both tees and tanks, and drops this Saturday, May 4th, exclusively at PacSun shops, and also on the PacSun website.
Diamond Team Rider Nyjah Huston takes Vossen Wheels along for the ride in his Mercedes CLS 63. Watch as the Street League Champion shows us a few of his favorite locations in Southern California such as Volcom’s Costa Mesa park and Rob Dyrdek’s Fantasy Factory.