The new BLK DMND Pour Homme Fragrance drops At Diamond LA, Diamond SF & Diamond Online this Saturday at 12 noon Pst. This is the first of 3 different style bottles to be released. 100ml fragrance made in Paris with the skateboard wheel style bottle with Diamond top Made In USA. #Diamondlife #Fragrance #Paris #USA #Cologne
This past weekend we teamed up with Zumiez and invited 25 of the top Diamond shoppers out to Las Vegas to race cars with us at the Las Vegas Motor Speedway. Once everything was set and done the winner with the best time took home $500 cash. Huge thanks to everyone who came out & a special thanks to Zumiez for having us #DIAMONDLIFE!
Eli Reed teamed up with Playboy.com to romanticize the imagination of a New York City skater in “Lost Paradise”. As he skates through the sweltering, concrete island that is NYC he takes a nasty spill and wakes up in easy, breezy Beverly Hills. His eyes flutter open to find himself draped in women inside of the Playboy Mansion. He finds paradise in the arms of Playmates Kayla Collins, Ashley Doris, Carly Lauren, Crystal McCahill, Jaslyn Ome, Tiffany Toth, and Dani Mathers.
As we watch pro skater Eli Reed skate around the forbidden Playboy Mansion in his flamingo pink Marc Jacobs suit, we are met with visually stunning imagery of Hugh Heffner’s iconic home. The film is a new twist on an old favorite. Babes, boards and bunnies.
Streetleague took over New Jersey this past weekend for the Super Crown finals. Congratulations to Diamond team riders Nyjah Huston, Torey Pudwill, and Ishod Wair for taking 1st, 2nd, and 3rd place, and Shane O'Neill on his win at the Best Trick #DIAMONDLIFE After Party! Check the re-cap below: